MN Interactive

3 Techniques For Creating The Perfect Page Title And Meta Description

Often neglected the page title and meta description are essential to your natural organic seo strategies. For some, page titles and meta descriptions are the perfect opportunity to stuff in competitive keywords and gain higher rankings. For me the art lies in how you sprinkle in those keywords while not compromising your call to action. Let’s face it, most of the big search engines give us very limited room to achieve this. My rule of thumb? 67 characters on the page title and 152 on the meta description.

Given these constraints, you might wonder how to best create a working page title and meta description. Below are three invaluable techniques which will work every single time:

1. Do your keyword research

I won’t get into great detail as to how to hunt down the perfect keyword, but will instead give you some quick tips to keep in mind. For an effective, no cost solution for keyword hunting, use Google’s keyword tool. Type in the keywords or phrase you feel best describes the topic you’re working on and hit ‘Get keyword Ideas’. From the results displayed sort by ‘Local Search Volume’ or ‘Global Monthly Search’ (this selection is dependent on whether the campaign you’re working on is local or global). Once sorted, you will see a list of keywords organized by those most frequently searched to those least searched. Assuming you already know your SEO skill set, select two-five keywords you feel you can comfortably rank for and use in a sentence 67 characters long.

2. Know your demographics and speak their language

Invest some time in researching the demographics of the topic at hand and learn their lingo. This is very important as we all know the key is in the connection. If you can engage with your demographics, expect a reaction from them. Aside from speaking the right lingo, find those key terms that differentiate your topic from others.

3. Build a sentence with the research you’ve achieved

Now that you have your keywords in place and you know the lingo, it’s time to craft the perfect page title and meta description. To better detail how this is done I’ll use our own site as an example. Here is the list of keywords we decided to aim for:

- Logo developer
- Company logo
- Logo design
- Creative logo developer
- Company logo designs
- Creative logo

Here’s the page title I came up with: Need a Creative Logo Developer for your Custom Company Logo Design?

As you can see I was able to use five keywords within the page title, and at the same time craft a perfect call to action that speaks directly to someone in the market for a logo.

Here’s the meta description I came up with: [MN]interactive Logo Designers Can Create you a Custom Logo Design. Our Creative Logo Developers will Assure your Company Logo Exceeds Your Expectations!

Again I was able to use all my keywords effectively and at the same time follow the call to action I presented within the page title.

Here’s what my page title and meta description look like in action:

Aside for ranking well with my primary keyword “Logo Developer”, notice how the invitation tempts you to visit. No spammy keyword overuse (considering I used five), no unrelated verbiage, and no wacky attention grabbing gimmicks. Just persuasive copy that speaks directly to the consumer by asking if they’re looking for what we already know is of interest to them, and answering the question with an invite.