There’s a saying in the business world: when the going gets tough, the tough go marketing. Yet there’s no doubt that during tough economic times, businesses are seeking ways to cut back on marketing budgets. The theory behind this is simple: when people spend less, advertisers invest less leading to a drop in budgets. In reality, the opposite should hold true – less consumer spend must be offset by higher advertising. How then does one reconcile lower budgets with quality marketing? [+] Continue Reading
7 Easy Ways to Measure Social Media
Posted by Usha Krishnan Sliva | 07.16.10
Category: Social Media
Category: Social Media
Once you’ve set up your blog, signed up for twitter, Facebook, LinkedIn and MySpace, you might wonder, what next? You’re using them regularly, but are you using them successfully? While a lot of these sites are free to all, you’ll still need to invest time and money to take advantage of their full potential. But are they allowing you to reach your target audience? And what is the return on the investment you make?
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Top Online Marketing Strategies
Posted by Usha Krishnan Sliva | 07.09.10
Category: Blog, Random Observations, Search Engine Optimization, Social Media
Category: Blog, Random Observations, Search Engine Optimization, Social Media
Marketing strategies have been used since ancient times, when chiefs enticed warriors into their clans with promises of a bright and golden future, and tradesmen displayed their goods on carts in a bid to sell their wares. [+] Continue Reading
How To Increase Blog Readership Conversions
A blog is as good as the attention it garners, unless of course you are writing it for personal or therapeutic reasons. If it’s a consumer or business blog, you will want to concentrate on its end goal- to urge visitors into making a planned decision- be it to subscribe to your feed; buy, trade or sell products; or retweet your posts. [+] Continue Reading
Link building strategies for your blog or webs
Posted by Usha Krishnan Sliva | 06.25.10
Category: Blog
Category: Blog
You’re proud of your newly launched blog or website, (as you rightly should be), and envious of the ones which seem well established, but remember all sites start off with humble beginnings. To get a better idea of how a successful blog operates, visit Yaro Starak’s business timeline in which he offers details of his online ascent from a simple blog owner to a multi-millionaire.
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