There’s a saying in the business world: when the going gets tough, the tough go marketing. Yet there’s no doubt that during tough economic times, businesses are seeking ways to cut back on marketing budgets. The theory behind this is simple: when people spend less, advertisers invest less leading to a drop in budgets. In reality, the opposite should hold true – less consumer spend must be offset by higher advertising. How then does one reconcile lower budgets with quality marketing? [+] Continue Reading
Once you’ve set up your blog, signed up for twitter, Facebook, LinkedIn and MySpace, you might wonder, what next? You’re using them regularly, but are you using them successfully? While a lot of these sites are free to all, you’ll still need to invest time and money to take advantage of their full potential. But are they allowing you to reach your target audience? And what is the return on the investment you make?
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Marketing strategies have been used since ancient times, when chiefs enticed warriors into their clans with promises of a bright and golden future, and tradesmen displayed their goods on carts in a bid to sell their wares. [+] Continue Reading
A blog is as good as the attention it garners, unless of course you are writing it for personal or therapeutic reasons. If it’s a consumer or business blog, you will want to concentrate on its end goal- to urge visitors into making a planned decision- be it to subscribe to your feed; buy, trade or sell products; or retweet your posts. [+] Continue Reading
Thousands of social media sites burgeon up each day, and while most of them fall short of providing real information, or are dead links within a few months, there are a growing number that have gained status as being the ‘Real McCoy’. [+] Continue Reading
In today’s competitive market, it’s imperative to stand not shoulder to shoulder, but one step ahead of your competitors. Social media can to a certain extent help you do that. It can be used for numerous opportunities: to gain a following, promote products and services, and acquire a guru-like status in your industry. The latter is important as most web followers look to find an expert whom they can emulate and learn from. [+] Continue Reading
In the early nineties, blogs exploded on the scene is a way no one would have imagined possible. Their full potential was realized only in the late nineties, when companies began to understand their intricacies and demands, and appreciate the value they truly held. Today, as newer companies are being created, the wonderful world of blogging continues to grow rapidly. But out of the thousands of blogs launched each day, only a handful of them will succeed. [+] Continue Reading
Your site’s landing page is the most compelling page within your website, as it’s here that visitors will make a stay-go decision. Having said that, your entire website’s design plays a role in determining the ease with which users can browse, buy, and bookmark your site for further visits. A lot of buying decisions are impulsive and emotional, and it helps if your website entices visitors with appropriate content, tone, and colors, rather than repulse them with broken links, large chunks of text, and a boring web design.
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The Internet has changed dramatically over the last decade, as has the way we now view sites. Static or brochure sites which do not pop, will not capture audience interest, nor gain high web rankings. Yet, given the growth in web-technology, there’s nothing easier than to redesign your already existing site to make it more interactive. And if you are building a site from scratch, most web-hosting companies will have site building software included in the package.
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