What sets your business apart from the shop down the block? Is it your price? Inventory? Location? Finding your business’ competitive edge is what differentiates you from your competitors and often, puts you in the lead. Ignoring it on the other hand can lead to disastrous results including in extreme cases a failed business and bankruptcy.
Statistics reveal that almost half of new businesses fail within their first year. Considering the amount of new businesses being launched each day, those are not pretty figures to contemplate. One of the most common reasons businesses fail is thanks to a poor investment in quality marketing materials, including those which help brand the company.
What is ecommerce?
Ecommerce refers to electronic commerce, which involves the transfer of information across the internet. It can be used in any type of business or service and almost any company that wants to sell or trade will need to have some basic form of ecommerce website development in place.
Over the last few years, ecommerce strategies have emerged that have blurred boundaries between traditional forms of trading and trading done online, and whatever barriers remain are sure to be wiped out as the technology develops even further. [+] Continue Reading
When one uses the term organic, a lot of things pop into mind – healthy, wholesome or good for you are just some of them. The same can be said of organic searches – they are healthy, wholesome and good for your business. And in this instance, they cost less. Organic SEO refers to the company or business’ ability to achieve high rankings without having to resort to paid campaigns. Such paid services would include Google Adwords and other similar sites which allow your website to be listed on search engine results pages, for a certain price. Search engines like Yahoo for example operate a paid service which is calculated either as a cost per click or a set fee rate. [+] Continue Reading
There’s a saying in the business world: when the going gets tough, the tough go marketing. Yet there’s no doubt that during tough economic times, businesses are seeking ways to cut back on marketing budgets. The theory behind this is simple: when people spend less, advertisers invest less leading to a drop in budgets. In reality, the opposite should hold true – less consumer spend must be offset by higher advertising. How then does one reconcile lower budgets with quality marketing? [+] Continue Reading
A blog is as good as the attention it garners, unless of course you are writing it for personal or therapeutic reasons. If it’s a consumer or business blog, you will want to concentrate on its end goal- to urge visitors into making a planned decision- be it to subscribe to your feed; buy, trade or sell products; or retweet your posts. [+] Continue Reading
