In today’s competitive market, it’s imperative to stand not shoulder to shoulder, but one step ahead of your competitors. Social media can to a certain extent help you do that. It can be used for numerous opportunities: to gain a following, promote products and services, and acquire a guru-like status in your industry. The latter is important as most web followers look to find an expert whom they can emulate and learn from. [+] Continue Reading
In the early nineties, blogs exploded on the scene is a way no one would have imagined possible. Their full potential was realized only in the late nineties, when companies began to understand their intricacies and demands, and appreciate the value they truly held. Today, as newer companies are being created, the wonderful world of blogging continues to grow rapidly. But out of the thousands of blogs launched each day, only a handful of them will succeed. [+] Continue Reading
Your site’s landing page is the most compelling page within your website, as it’s here that visitors will make a stay-go decision. Having said that, your entire website’s design plays a role in determining the ease with which users can browse, buy, and bookmark your site for further visits. A lot of buying decisions are impulsive and emotional, and it helps if your website entices visitors with appropriate content, tone, and colors, rather than repulse them with broken links, large chunks of text, and a boring web design.
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The Internet has changed dramatically over the last decade, as has the way we now view sites. Static or brochure sites which do not pop, will not capture audience interest, nor gain high web rankings. Yet, given the growth in web-technology, there’s nothing easier than to redesign your already existing site to make it more interactive. And if you are building a site from scratch, most web-hosting companies will have site building software included in the package.
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Setting up a blog is easy enough with sites like Wordpress and Blogger, which guide you through the process. It’s becoming a rich and successful blogger, which takes time and effort. This is one instance where you need to get proactive and take things into your own hands. After all, 99% of the time, blogging is an individual choice, as is building wealth around it. [+] Continue Reading
Video marketing is one of the largest growing advertising vehicles there is today, especially as more and more companies jump onto the online bandwagon. And YouTube is nothing less than a marketing phenomena. Anyone drafting an online marketing plan needs to consider integrating YouTube into it. Founded just five years ago, the company has grown into a billion dollar industry, and while they’re still cagey about releasing facts and figures, there’s no doubt it’s way ahead of its competitors in online video streaming.
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You’ve set up your blog; your friends and family have visited and commented on it, and now you’re waiting for the ‘real’ traffic to show up. But having to compete with millions of sites is no mean feat. And waiting is not going to get you an audience. Begin to build traffic by proactively seeking it, using some of the following methods. [+] Continue Reading
Often neglected the page title and meta description are essential to your natural organic seo strategies. For some, page titles and meta descriptions are the perfect opportunity to stuff in competitive keywords and gain higher rankings. For me the art lies in how you sprinkle in those keywords while not compromising your call to action. [+] Continue Reading
