You’ve heard of some of them- twitter, facebook, MySpace, flickr and LinkedIn, and perhaps wondered about others- Digg, Ning, Friendfeed etc. Social Media has been on the marketing scene for a few years now, and has been touted as a ‘must-have’ communication tool all companies need to invest in. You and your company might even participate in some of them. But unless and until you create a social  media plan, similar to a working marketing plan, you are not maximizing their full potential.

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