Archive for the ‘Social Media’ Category

7 Easy Ways to Measure Social Media

07.16.10 | Posted by Usha Krishnan Sliva | View Comments
Category: Social Media

Once you’ve set up your blog, signed up for twitter, Facebook, LinkedIn and MySpace, you might wonder, what next? You’re using them regularly, but are you using them successfully? While a lot of these sites are free to all, you’ll still need to invest time and money to take advantage of their full potential. But are they allowing you to reach your target audience? And what is the return on the investment you make?
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Top Online Marketing Strategies

07.09.10 | Posted by Usha Krishnan Sliva | View Comments
Category: Blog, Random Observations, Search Engine Optimization, Social Media

Marketing strategies have been used since ancient times, when chiefs enticed warriors into their clans with promises of a bright and golden future, and tradesmen displayed their goods on carts in a bid to sell their wares. [+] Continue Reading

Top Social Media Sites to Follow

06.18.10 | Posted by Usha Krishnan Sliva | View Comments
Category: Blog, Social Media

Thousands of social media sites burgeon up each day, and while most of them fall short of providing real information, or are dead links within a few months, there are a growing number that have gained status as being the ‘Real McCoy’. [+] Continue Reading

Using Social Media to brand yourself an expert

06.11.10 | Posted by Usha Krishnan Sliva | View Comments
Category: Blog, Social Media

In today’s competitive market, it’s imperative to stand not shoulder to shoulder, but one step ahead of your competitors. Social media can to a certain extent help you do that. It can be used for numerous opportunities: to gain a following, promote products and services, and acquire a guru-like status in your industry. The latter is important as most web followers look to find an expert whom they can emulate and learn from. [+] Continue Reading

8 Hot YouTube Tips For Business Owners

05.07.10 | Posted by Usha Krishnan Sliva | View Comments
Category: Blog, Social Media

Video marketing is one of the largest growing advertising vehicles there is today, especially as more and more companies jump onto the online bandwagon. And YouTube is nothing less than a marketing phenomena. Anyone drafting an online marketing plan needs to consider integrating YouTube into it. Founded just five years ago, the company has grown into a billion dollar industry, and while they’re still cagey about releasing facts and figures, there’s no doubt it’s way ahead of its competitors in online video streaming.
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Is Your Website Social Media Friendly?

04.23.10 | Posted by Usha Krishnan Sliva | View Comments
Category: Blog, Social Media

Setting up a website is often an investment, especially if you elect to do it professionally as most business owners should. But just as you wouldn’t set up your business without a thorough investigation into the market for it, so too must you consider the right tools for your website, before you build and design it. And if you have been keeping an eye on the market, then you’ll know that there’s something called social media which has changed the way online companies do business. And it should be on your website. [+] Continue Reading

Social Media Tips For Small Businesses

04.16.10 | Posted by Usha Krishnan Sliva | View Comments
Category: Blog, Social Media

In a Small Business National Poll commissioned by the company, Employers, it was found that out of the 500 businesses which responded, 52% believed in the importance of an online presence. Yet it was only 16% which said they used social media to gain customers, and only 65% of those which actively campaigned with it.
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Why Every Business Should Have A Social Media Plan

03.19.10 | Posted by Usha Krishnan Sliva | View Comments
Category: Social Media

You’ve heard of some of them- twitter, facebook, MySpace, flickr and LinkedIn, and perhaps wondered about others- Digg, Ning, Friendfeed etc. Social Media has been on the marketing scene for a few years now, and has been touted as a ‘must-have’ communication tool all companies need to invest in. You and your company might even participate in some of them. But unless and until you create a social  media plan, similar to a working marketing plan, you are not maximizing their full potential.

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