There’s a saying in the business world: when the going gets tough, the tough go marketing. Yet there’s no doubt that during tough economic times, businesses are seeking ways to cut back on marketing budgets. The theory behind this is simple: when people spend less, advertisers invest less leading to a drop in budgets. In reality, the opposite should hold true – less consumer spend must be offset by higher advertising. How then does one reconcile lower budgets with quality marketing? [+] Continue Reading
A blog is as good as the attention it garners, unless of course you are writing it for personal or therapeutic reasons. If it’s a consumer or business blog, you will want to concentrate on its end goal- to urge visitors into making a planned decision- be it to subscribe to your feed; buy, trade or sell products; or retweet your posts. [+] Continue Reading
Your site’s landing page is the most compelling page within your website, as it’s here that visitors will make a stay-go decision. Having said that, your entire website’s design plays a role in determining the ease with which users can browse, buy, and bookmark your site for further visits. A lot of buying decisions are impulsive and emotional, and it helps if your website entices visitors with appropriate content, tone, and colors, rather than repulse them with broken links, large chunks of text, and a boring web design.
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The Internet has changed dramatically over the last decade, as has the way we now view sites. Static or brochure sites which do not pop, will not capture audience interest, nor gain high web rankings. Yet, given the growth in web-technology, there’s nothing easier than to redesign your already existing site to make it more interactive. And if you are building a site from scratch, most web-hosting companies will have site building software included in the package.
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Create a landing page, and technically you should spend most of your time designing your home page. This is because for most websites their landing page is their home page. Research has shown that visitors who arrive at your site will spend a couple of seconds scanning your landing page. If they like what they see, only then will they proceed to browse through the rest of your site. A well designed, well thought out landing page should be the blueprint for every successful website.
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Meet moto[CMS] the high performance enterprise level content management system for the automotive parts & accessory industry. moto[CMS] is an advanced e-commerce platform developed to meet the complex challenges required to successfully launch an automotive parts & accessory website.
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