Challenge: To differentiate the brand from competitor brands and show technical superioritywithout being boring.
Solution: A simple design which showcases the wheels to their maximum advantage and provides technical specs to compliment the layout.
Result: Aesthetically stunning designs with minimum fuss creates a big impact.
Challenge: To create a recognizable and understandable brand entity for WCR who reintroduces the exciting sport of chariot-racing to the world .
Solution: Design an easily identifiable brand that communicates an eco-friendly sport.
Result: A combination of green and white signals a sustainable industry, while the actual illustrations used give a clear picture of the sport being represented.
Challenge: Convey a message of quality, precision and high technical detail.
Solution: Use black and white photography with subtle color to highlight clean lines and precise details, and devote an entire page to technical specs.
Result: A spiral-bound masterpiece that showcases simple aesthetics with cutting edge technology.
Challenge: Introduce a new brand of custom built wheels into a highly competitive, overcrowded forged wheel category.
Solution: Create a brand identity that conveys the brand’s passion and experience, and targets the prospect’s desire for unique ownership.
Result: Branding that speaks directly to motoring enthusiasts and that has been highly effective in traversing the current economic climate and strong competition to surface as a known contender.
Challenge: Create an identity that reflects nature in its glory and captures the ever changing landscape of the Amazon region.
Solution: Strong design with bold colors and swirling graphics that identifies with the region.
Result: An impressive logo that strongly conveys the evolving, fluid nature of the Amazonian region. A spiral tunnel formation represents evolution, while shades of green and water drops represent the Amazon. The leaf stencil effects on the edges of the icon draws attention to the landscape and plants of the surrounding rain forest.
Challenge: Assist Ecuador’s Ministry of Tourism in creating a marketing piece that’s interactive and easy to distribute.
Solution: Interactive presentation in CD form.
Result: An easy to distribute interactive CD that places Quito in the spotlight and introduces its attractions to the rest of the world. Stunning graphics and a trip planner help visitors make the most of their planned vacation.
Challenge: Design a print piece which conveys a dual message of heritage and freshness.
Solution: Implement a tag line that reflects the Flor de Gonzalez company values
Result: A visually stunning bold design that speaks of tradition, rich flavor and luxury, and has boosted brand awareness for the Flor de Gonzalez brand
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