Challenge: Convey a message of “High Technical Detail”.
Solution: Use photography highlighting technical details & note all technical data of the final product.
Result: A spiral bound masterpiece that clearly sends a signal that the product is a technically perfect work of art with unrivaled aesthetic appeal.
Challenge: The introduction of a new brand of custom built wheels to a crowded forged wheel category.
Solution: To create a brand identity that conveys the passion & knowledge behind the brand.
Result: Branding signals that speaks to passionate motoring enthusiast. Amazingly, this solution has been very effective, allowing the brand to surface through economic upheavals and a highly competitive market.
Challenge: To create an identity that reflects the field of nature (landscapes, plants, rain forest and any other form of life) and captures the amazon evolution.
Solution: Design using natural colors with the rain forest evolution in mind.
Result: An impressive logo that strongly conveys nature and the amazon evolution. The spiral tunnel formation represents evolution, The Green shades and water drop represent the amazon and the leaf stencil effects on the edges of the icon represent the landscape and plants of the rain forest.
Challenge: Assist the ministry of tourism of Ecuador in creating a marketing piece that’s interactive and easy to distribute
Solution: Interactive presentation in CD form
Result: An interactive CD experience that captures the highlights and attractions of Quito that can be easily distributed. The presentation also educates viewers on the methods that one can best benefit from a trip to Quito.
Challenge: To convey a message of heritage & freshness on a print piece
Solution: Implement a tag line that reflects the Flor de Gonzalez company values
Result: A wonderful print piece that boosted brand awareness for the Flor de Gonzalez brand
Havana Group Cigar Club is Miami’s premier VIP Club for Cigar Aficionados. Whether you are seeking a fine Cigar, a glass of wine or scotch after work, Havana Group Cigar Club will welcome you with the widest selections of Top Ranked Cigars and Spirits in Miami.
Challenge: The introduction of a new brand of HID Lighting to a very competitive already crowded category.
Solution: To create a brand identity that conveys quality & cool factor.
Result: An identity that directly engages the targeted demographic proven by the distribution network established and consumer demand.
Paul Jauregui, is an Ecuadorian painter at heart and deed, he has conducted 15 individual and 10 group exhibitions since 1990. He participated in the 2007 Cairo Biennale with his work: “Gut Feeling” showing the chaos and hope of our planet. [MN]interactive developed the virtual journey through Paul’s Artistic experience in gallery form in CD format.
The musical group Sal y Mileto was started in 1994 by Peky Andino (songwriter) and Paúl Segovia (+) (guitar and vocals). Rounding out the group are Cesar Albarracin (bass and flute), Igor Icaza (drums and vocals), Victor Narvaez (acoustic guitar, keyboard and vocals) and Jorge Luis Rosero (minor percussion). In 1995, Franko Aguirre (bass and voice) joined the band founding one of the most influential rock bands from Ecuador.
