MN Interactive» Identity & Branding Showcase Archives – [MN]interactive

COR – Catalog Design

admin — Tue, 17 Aug 2010 23:26:44 +0000

Challenge: To differentiate the brand from competitor brands and show technical superioritywithout being boring.
Solution: A simple design which showcases the wheels to their maximum advantage and provides technical specs to compliment the layout.
Result: Aesthetically stunning designs with minimum fuss creates a big impact.

FS Political Campaign – Print Design

admin — Tue, 17 Aug 2010 23:15:39 +0000

ISS Forged – Catalog Design

admin — Tue, 17 Aug 2010 23:09:31 +0000

Challenge: Convey in print form the craftsmanship of a high end luxury wheel

Solution: Sophisticated photography complimented by technical details

Result: Action blends with luxury leaving the prospect with a desire to replicate this combination in his own ride.

WCR – Logo Development

admin — Tue, 17 Aug 2010 23:08:48 +0000

Challenge: To create a recognizable and understandable brand entity for WCR who reintroduces the exciting sport of chariot-racing to the world .
Solution: Design an easily identifiable brand that communicates an eco-friendly sport.
Result: A combination of green and white signals a sustainable industry, while the actual illustrations used give a clear picture of the sport being represented.

Axiom – Catalog Design

Mike DelaCruz — Fri, 27 Nov 2009 14:58:34 +0000

Challenge: Convey a message of quality, precision and high technical detail.
Solution: Use black and white photography with subtle color to highlight clean lines and precise details, and devote an entire page to technical specs.
Result: A spiral-bound masterpiece that showcases simple aesthetics with cutting edge technology.

Forza Forged Brand Development

admin — Mon, 24 Aug 2009 16:59:25 +0000

Challenge: Introduce a new brand of custom built wheels into a highly competitive, overcrowded forged wheel category.
Solution: Create a brand identity that conveys the brand’s passion and experience, and targets the prospect’s desire for unique ownership.
Result: Branding that speaks directly to motoring enthusiasts and that has been highly effective in traversing the current economic climate and strong competition to surface as a known contender.

Biographica Logo Design

admin — Mon, 27 Apr 2009 23:17:06 +0000

Challenge: Create an identity that reflects nature in its glory and captures the ever changing landscape of the Amazon region.
Solution: Strong design with bold colors and swirling graphics that identifies with the region.
Result: An impressive logo that strongly conveys the evolving, fluid nature of the Amazonian region. A spiral tunnel formation represents evolution, while shades of green and water drops represent the Amazon. The leaf stencil effects on the edges of the icon draws attention to the landscape and plants of the surrounding rain forest.

Ecuador Interactive Presentation

admin — Mon, 27 Apr 2009 23:08:54 +0000

Challenge: Assist Ecuador’s Ministry of Tourism in creating a marketing piece that’s interactive and easy to distribute.
Solution: Interactive presentation in CD form.
Result: An easy to distribute interactive CD that places Quito in the spotlight and introduces its attractions to the rest of the world. Stunning graphics and a trip planner help visitors make the most of their planned vacation.

Flor de Gonzalez Print Design

admin — Mon, 27 Apr 2009 22:55:01 +0000

Challenge: Design a print piece which conveys a dual message of heritage and freshness.
Solution: Implement a tag line that reflects the Flor de Gonzalez company values
Result: A visually stunning bold design that speaks of tradition, rich flavor and luxury, and has boosted brand awareness for the Flor de Gonzalez brand

Havana Group Print Ad Design

admin — Mon, 27 Apr 2009 22:47:26 +0000

Havana Group Cigar Club is Miami’s premier VIP Club for Cigar Aficionados. Whether you prefer a find cigar, a robust glass or wine or a rich malt, Havana Group Cigar Club will welcome you with the widest selections of Top Ranked Cigars and Spirits in Miami.