Challenge: Introduce a new brand of HID Lighting to a highly competitive over crowded category.
Solution: Create a brand identity that conveys quality & ‘cool’ factor and directly engages targeted demographics.
Result: A growing distribution network and increased consumer demand.

Paul Jauregui loves Ecuador, and this comes through in his paintings and actions. He had orchestrated over 15 individual and 10 group paintings and has participated in Cairo Biennial 2007, in which his showstopper ‘Gut Feeling’ explains the chaos and hope of our planet. [MN]interactive has choreographed Paul’s artistically triumphs on CD, which takes the viewer through a virtual journey of never-ending color and expression.

A picture is worth a thousand words and [MN]interactive helped the popular Ecuador rock band, Sal y Milto reach out to its fans through an impactful CD design cover. Visual imagery is a subliminal way to sell a product and the designers have used black and white with highly stylized graphics and limited text to create a unique and memorable piece. Sal y Mileto which was started in 1994 by founding members Peky Andino and Paúl Segovia and later joined by noted bassist
Franko Aguirre, is one of the most influential rock bands from Ecuador.