Challenge: Convey a message of “High Technical Detail”.
Solution: Use photography highlighting technical details & note all technical data of the final product.
Result: A spiral bound masterpiece that clearly sends a signal that the product is a technically perfect work of art with unrivaled aesthetic appeal.

Challenge: The introduction of a new brand of custom built wheels to a crowded forged wheel category.
Solution: To create a brand identity that conveys the passion & knowledge behind the brand.
Result: Branding signals that speaks to passionate motoring enthusiast. Amazingly, this solution has been very effective, allowing the brand to surface through economic upheavals and a highly competitive market.