Challenge: To differentiate the brand from competitor brands and show technical superioritywithout being boring.
Solution: A simple design which showcases the wheels to their maximum advantage and provides technical specs to compliment the layout.
Result: Aesthetically stunning designs with minimum fuss creates a big impact.
Challenge: To create a recognizable and understandable brand entity for WCR who reintroduces the exciting sport of chariot-racing to the world .
Solution: Design an easily identifiable brand that communicates an eco-friendly sport.
Result: A combination of green and white signals a sustainable industry, while the actual illustrations used give a clear picture of the sport being represented.
Challenge: Convey a message of quality, precision and high technical detail.
Solution: Use black and white photography with subtle color to highlight clean lines and precise details, and devote an entire page to technical specs.
Result: A spiral-bound masterpiece that showcases simple aesthetics with cutting edge technology.
Challenge: Introduce a new brand of custom built wheels into a highly competitive, overcrowded forged wheel category.
Solution: Create a brand identity that conveys the brand’s passion and experience, and targets the prospect’s desire for unique ownership.
Result: Branding that speaks directly to motoring enthusiasts and that has been highly effective in traversing the current economic climate and strong competition to surface as a known contender.
