Forza Forged Brand Development

Category: Identity & Branding

Challenge: The introduction of a new brand of custom built wheels to a crowded forged wheel category.
Solution: To create a brand identity that conveys the passion & knowledge behind the brand.
Result: Branding signals that speaks to passionate motoring enthusiast. Amazingly, this solution has been very effective, allowing the brand to surface through economic upheavals and a highly competitive market.

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