Your site’s landing page is the most compelling page within your website, as it’s here that visitors will make a stay-go decision. Having said that, your entire website’s design plays a role in determining the ease with which users can browse, buy, and bookmark your site for further visits. A lot of buying decisions are impulsive and emotional, and it helps if your website entices visitors with appropriate content, tone, and colors, rather than repulse them with broken links, large chunks of text, and a boring web design.
[+] Continue Reading