Posts Tagged ‘web design’

Fight Recession With an Effective Web Design

07.23.10 | Posted by Usha Krishnan Sliva | View Comments
Category: Blog, Web Development

There’s a saying in the business world: when the going gets tough, the tough go marketing. Yet there’s no doubt that during tough economic times, businesses are seeking ways to cut back on marketing budgets. The theory behind this is simple: when people spend less, advertisers invest less leading to a drop in budgets. In reality, the opposite should hold true – less consumer spend must be offset by higher advertising. How then does one reconcile lower budgets with quality marketing? [+] Continue Reading

Web Design Mistakes to Avoid

05.28.10 | Posted by Usha Krishnan Sliva | View Comments
Category: Blog, Web Development

Your site’s landing page is the most compelling page within your website, as it’s here that visitors will make a stay-go decision. Having said that, your entire website’s design plays a role in determining the ease with which users can browse, buy, and bookmark your site for further visits. A lot of buying decisions are impulsive and emotional, and it helps if your website entices visitors with appropriate content, tone, and colors, rather than repulse them with broken links, large chunks of text, and a boring web design.
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