Statistics reveal that almost half of new businesses fail within their first year. Considering the amount of new businesses being launched each day, those are not pretty figures to contemplate. One of the most common reasons businesses fail is thanks to a poor investment in quality marketing materials, including those which help brand the company.
Starting a business can be an expensive venture, and when you factor in costs like web design, web maintenance, and additional uploads, your often thin budget can feel very stretched. No wonder you might be tempted to cut costs by hiring your friend, neighbor or the kid down the street to design your site for you. My advice is, don’t! [+] Continue Reading
Create a landing page, and technically you should spend most of your time designing your home page. This is because for most websites their landing page is their home page. Research has shown that visitors who arrive at your site will spend a couple of seconds scanning your landing page. If they like what they see, only then will they proceed to browse through the rest of your site. A well designed, well thought out landing page should be the blueprint for every successful website.
